WordPress and your SEO
In most of our development work we use the WordPress platform. To many of you WordPress is just a blogging content management system, buuuut I tend not to agree, because in our vast experience we’ve successfully created feature-rich websites on WordPress for all kinds of clients. Besides being a flexible tool for development, WordPress and Google go together like a horse and carriage. WordPress takes care of 80-90% of your SEO, according to Matt Cutts (head of WebSpam for Google since 2000)
Google DOES NOT use meta keywords
Most of our clients are stressing about their keywords and don’t want to understand that it’s their content that creates keywords and brings traffic and not just a set of words they want us to make up for them. One of our current clients’ had an issue with a competitor where the lady actually threatened her with a law suit if our client did not change her meta keywords. Well, only if she knew that Google Webmaster Central Blog announced back in September 2009 that they don’t use the keywords meta tag for their indexing but instead they emphasize on the <title> tag and the description meta tag.
Users should be aware though that, Google is not the only Search Engine, and according to comScore.com Google’s slice in the search engine market is around 65%. Yes, that is a lot, but what about the rest of the search engines like Yahoo! and Bing and many other ones on other local markets? Some other search engines are known to use the keywords meta tag, but you should decide which Search Engine to focus on for your marketplace.
The description meta tag
Instead of focusing and stressing about useless things, you should be directing your attention towards your description meta tag. You should create a meaningful description for each of your pages, the description should not be longer than 160 characters including spaces and should describe the contents of the page. The ability to create a good description inline with your page’s content will most probable index that page for a certain keyword or key phrase. The description then will be used by Google to display that text snippet under the title of your site in their search results. Should you lack the description for a certain page Google will index the first 160 characters of that page and use it in their results.
There is no need for you to learn html or play around with the code, because there are many useful plugins for WordPress that enable you to edit your meta tags for each page and post that you create.
As regards WordPress we cannot stop singing their praises and will continue developing great looking websites full of features and functionality. We here at Vitriol Consult are more than happy to give our customers the best of the best. Guess what, we even built our own web-site on WordPress.
Till next time…